Lots of small businesses especially ones sited on the high street may think their customers walk in off the street so internet marketing isn't useful. Those that know about SEO think it's mega expensive and is only for national companies and big brands.
If any of those thoughts were in your mind, then it's time to shake them loose and see how search engine marketing can boost the number of prospects to your premises where you can turn them into customers.
Local Searches
Firstly Google loves local searches as they are so relevant and mobile friendly websites using geographic modifiers with high rankings get the lion's share of clicks. People now use google to find physical places like shops and service providers. This is something you don't want to miss out on. Social media like facebook also a way to check out local business.
Why not visit my page https://www.facebook.com/willpolleyseo/ to see whats happening
Small Businesses
Companies with fewer than 20 employee's make up many of the high street stores that would benefit from SEO.
Location
As we already mentioned with industry standard and safe search engine optimisation the work you have done will be there for the long term. So, with your site set up including who you are, where you are, hours of business and what you provide. This is using correct schema, the main search engines will look out for prospects near your location and typing in terms that relate to what you provide. Do you think that will drive more local shoppers to your neighbourhood?
Really Simple SEO For Local Business Owners
Once you have found an SEO expert he will then make sure your content is optimised to draw in new potential customers or clients. You will have helpful content terms describing how you personalise your services to these customers. Describe things with words like custom, original and unique for the local customers. You need to differentiate yourself from the competition in your area.
Never stop marketing if you really want to grow. Make regular special offers and bundle products so your customers are not comparing apples with apples between you and your competitors. Just try to stand out.
Then with the technical aspects of the SEO specialist and your great offers to the new local searches, you will be getting increased sales and turnover
If you are interested in working with me pop over to https://uk.linkedin.com/in/willpolley to learn more about online marketing for your business.