Running your own business is a time-consuming passion for most owners. You want to provide a product or service that solves a problem for your client, customer or patient. You aim to give them the best service possible so that they don't need to go anywhere else as you can service their needs and wants.
So, how are you going to get the attention of the right kind of client one who is already looking for your product or service and have a budget to buy from you.
You'll have other employees or partners working in your business that may have the skills to get you noticed online or offline. My thoughts are you would be better off engaging a really good sales person, as good sales will also grow your business. But, unless search engine marketing is their speciality, and if it is they probably wouldn't be working for someone else, you could still be losing out to competitors who invest in someone who only provides an SEO or marketing service.
SEO is not expensive when you consider the potential for the returns it can give. It cannot give lasting results in days or weeks. A well-prepared plan can take several months to produce the effects desired. Such as good ranking in the search engines on page 1, ranking other properties on page one and to build trust with social media and web 2.0's. Add in video marketing as well as map listings and citations gives a general overview of techniques when combined can dominate the top spots on the page.
Many businesses both local and national have been bombarded with offers of overnight success in ranking their business, some have accepted their offers and have been burned by high costs and little return.
Chances are the company they used was practising out of date techniques, which will do more harm than good in the long run. SEO has evolved into a different beast where fewer links are required than ever before as trust is a new currency for updated Google algorithms.
Doing an online strategy including some or all of the above and optional extra services can work for any online business. Web sites aren't always needed but having a well designed and functional website can add to the power of any online business marketing plan.
At http://willpolley.net you can find out if your business is a suitable partner for us to work together. At the moment, I'm interested in providing SEO services in Derby to help local businesses rise above the competition and gain more view, enquiries and ultimately sales.