In today's fast flowing marketplace it helps if you have an edge over your competition.
I mean the difference of being displayed on the first page of Google's search engine. or the other main engines, and having a listing on page two or lower is vast. About 92% of people who search their target key phrase never leave page one and about 1.8% get to page two, less for following pages. Two studies back in 2010 and 2013 found about 32% click on the number one spot and the later study found about 53% clicked through on the top spot.
So you could see a good reason for not only getting on page one but hitting the high spot is giving your business a big advantage. Although being at number one isn't the end all be all strategy. Be careful as you grow online and you are becoming more successful as a single bad review can change how potential customers will see you. try to be vigilant and keep an eye on your online properties and list to the chat on your social media accounts.
This is because not all key word/phrases have the same competition or search volume.
For example business in derby 20 searches per month with low competition with an Ad words CPC of £1.25 and accountants in Derby 390 searches per month with high competition with an Ad words cost CPC of £10.54. Quite a bit different. But then you need to factor in commercial intent. Are people clicking these keywords likely to buy something now or later? Or are they just researching businesses with a possibility they will come back. Do you actually want to use PPC or invest in an SEO strategy and get longer term ranking without the PPC. Don't forget to build authority and relevance with social media.
Well this is all getting messy now and I'm sure you get the point. Do as much research as you need to find a keyword phrase that is not too competitive, has commercial intent and you can rank it on the first page and get organic traffic. Use short tail or long tail and even if there are not many monthly searches build your site around several of these and together they will get you a reasonable stream of views.
You can easily set up an Ad words account and try yourself or you can invest in a course and learn search engine optimisation yourself, but make sure its up to date and if its not you could end up doing more harm than good.
I've been learning SEO for nearly 4 years and it changes all the time thanks to Google algorithm modifications.
My advice, also having run a bricks and mortar business, is that you do what you do best. Give your customers or clients a great service or product with the best possible customer service. But make sure you charge what is appropriate and not just blindly undercut your price to match a similar business.
Hire an SEO expert or an expert in the area you want to improve and get the job done professionally and get it done right.
Don't think of these consultants as an expense, because if done right you will see a good ROI and help your business grow.
I'll briefly mention your website. Get a mobile friendly one or have one built to capture the ever growing mobile search market. In May Google announced that mobile searches had exceeded desktop and tablets together. It was measured in 10 different countries including the USA and Japan, but they wouldn't expand on that.
Also get advice for a high converting theme or build it accordingly to encourage your prospects to click through to build a list or a sales page.
I live on the Nottinghamshire, Derbyshire border and as such is always nice to visit local clients and discuss their options. Working in the local community is great as I can see how my SEO is helping high street businesses grow and prosper. Of course being in the internet marketing world I can work with clients on a global scale and keep in touch with tools like Skype.
I mean the difference of being displayed on the first page of Google's search engine. or the other main engines, and having a listing on page two or lower is vast. About 92% of people who search their target key phrase never leave page one and about 1.8% get to page two, less for following pages. Two studies back in 2010 and 2013 found about 32% click on the number one spot and the later study found about 53% clicked through on the top spot.
So you could see a good reason for not only getting on page one but hitting the high spot is giving your business a big advantage. Although being at number one isn't the end all be all strategy. Be careful as you grow online and you are becoming more successful as a single bad review can change how potential customers will see you. try to be vigilant and keep an eye on your online properties and list to the chat on your social media accounts.
This is because not all key word/phrases have the same competition or search volume.
For example business in derby 20 searches per month with low competition with an Ad words CPC of £1.25 and accountants in Derby 390 searches per month with high competition with an Ad words cost CPC of £10.54. Quite a bit different. But then you need to factor in commercial intent. Are people clicking these keywords likely to buy something now or later? Or are they just researching businesses with a possibility they will come back. Do you actually want to use PPC or invest in an SEO strategy and get longer term ranking without the PPC. Don't forget to build authority and relevance with social media.
Well this is all getting messy now and I'm sure you get the point. Do as much research as you need to find a keyword phrase that is not too competitive, has commercial intent and you can rank it on the first page and get organic traffic. Use short tail or long tail and even if there are not many monthly searches build your site around several of these and together they will get you a reasonable stream of views.
You can easily set up an Ad words account and try yourself or you can invest in a course and learn search engine optimisation yourself, but make sure its up to date and if its not you could end up doing more harm than good.
I've been learning SEO for nearly 4 years and it changes all the time thanks to Google algorithm modifications.
My advice, also having run a bricks and mortar business, is that you do what you do best. Give your customers or clients a great service or product with the best possible customer service. But make sure you charge what is appropriate and not just blindly undercut your price to match a similar business.
Hire an SEO expert or an expert in the area you want to improve and get the job done professionally and get it done right.
Don't think of these consultants as an expense, because if done right you will see a good ROI and help your business grow.
I'll briefly mention your website. Get a mobile friendly one or have one built to capture the ever growing mobile search market. In May Google announced that mobile searches had exceeded desktop and tablets together. It was measured in 10 different countries including the USA and Japan, but they wouldn't expand on that.
Also get advice for a high converting theme or build it accordingly to encourage your prospects to click through to build a list or a sales page.
I live on the Nottinghamshire, Derbyshire border and as such is always nice to visit local clients and discuss their options. Working in the local community is great as I can see how my SEO is helping high street businesses grow and prosper. Of course being in the internet marketing world I can work with clients on a global scale and keep in touch with tools like Skype.